Less noise.
More depth.
A quiet identity for books made to hold attention. The original toggle is retained, optically redrawn, and paired with a compact editorial logotype.
Primary lockup
Symbol
Logotype
The descriptor is optically spaced to the exact width of the name, producing one deliberate block rather than two loosely related lines.
Colour
Ink
#0D0D0D
#0D0D0D
Paper
#F7F5F0
#F7F5F0
Clay
#C2694B
#C2694B
Sage
#44604F
#44604F
White
#FFFFFF
#FFFFFF
Square colour lockups
Ready-made 1080 × 1080 artwork for announcements, retailer profiles, paid media, and social posts. Keep the symbol-only mark for small circular avatars.
Primary light application
Primary dark application
Warm campaign accent
Calm full-colour field
Quiet editorial accent
High-recognition campaign field
Voice
Calm, useful books for curious minds. One idea at a time.
Plainspoken. Specific. Warm without being cute. Confident without shouting.